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One of the most frequent questions from people who are just starting out in pay per click advertising is "what search phrases should I select?". This is not only a very common question, but also a very important question. In this article I will give you advice on how to go about selecting search phrases to bid on.
The first part of the process is selecting an initial search phrase (keyword) to use. A good way to get started is to ask yourself "what keywords would people looking for my service/product/information use?" For example, if you own a website about chocolate, then obviously your main keyword would be "chocolate". |
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Preface
There are some basic concepts that all search services have to follow. They all follow certain concepts because they are all driven by humans and humans are governed by certain laws of nature. While there are many things different about spidering engines compared to human reviewed directories, specifically in terms of scalability, there are some very important things that are the same. They are the same because whether it is a human doing the indexing and categorizing or a computer program, such as a spider, the spider was programmed by a human and therefore, it can only do what a human told it to do within the limitations of the technology available at the time. The spider is going to do it's best to emulate what a human would do. It will do whatever it is told to do by a human much faster, but without the skills that are unique to the dominant species. |
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